Top 5 Virtual Fitness Programs in Norway Q4 2023

In the fourth quarter of 2023, virtual fitness programs experienced varied performance in Norway, with notable trends in downloads, revenue, and weekly active users.

Strava: Run, Bike, Hike saw a steady decline in revenue, starting at approximately $46.9K in late September and closing the quarter at around $41.9K. Downloads fluctuated, peaking at 3K in early October before dropping to 794 in early December. Weekly active users remained relatively stable, hovering around 50K, with a slight dip to 43.4K in late November, and rebounding to 50.9K by the end of December.

Fitbit: Health & Fitness experienced significant fluctuations in revenue, peaking at $17.2K in the last week of December. Downloads were relatively low throughout the quarter but saw a notable increase to 2.3K in the final week. Weekly active users maintained a consistent presence, averaging around 50K, and ending the quarter at 51.6K.

Zwift: Ride and Run showed a gradual increase in revenue, starting at $9.4K in late September and reaching approximately $10K by the end of December. Downloads were modest, peaking at 245 in late November. Weekly active users saw a steady rise, starting at 997 and ending the quarter at 1.3K.

JustFit: Lazy Workout & Fit had a varied performance with revenue peaking at $2.8K in early November. Downloads saw an upward trend, peaking at 2.2K in early November. Weekly active users also increased, starting at 1.7K and ending the quarter at 2.8K.

Geocaching® experienced a varied revenue flow, peaking at approximately $3.6K in the final week of December. Downloads were modest, with a peak of 410 in mid-October. Weekly active users saw a decline, starting at 1.1K in late September and ending the quarter at 894.

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